If you are a Twitter user who regularly checks what are the latest trending hashtags you will have seen #RIPTwitter this week.
Staff from Twitter have been at pains to reassure users that negative changes are not planned but users are not so sure.
So often sites can fly or die when algorithms are changed.
According to TVN Saturday the advice was "#RIPTwitter? Calm down – algorithmic tweets won’t ruin Twitter."
That story included this update "Jack Dorsey has spoken out, denying an algorithmic feed is coming next week, but he doesn’t deny algorithmic elements are coming to Twitter in some form. Either way, real-time Twitter is alive and well - Read."
If the algorithmic changes go ahead you could find in effect your tweets censored. What would happen is you would only see the most popular tweets in your newsfeed.
That could be a double whammy-it could make twitter users work harder to promote their tweets and or cut out the little guy, namely you and me.
Buzzfeed started the rumour ball rolling claiming that change was coming next week and twitter users quickly made sure that #RIPTwitter was trending. Buzzfeed said:
Say hello to a brand new Twitter. The company is planning to introduce an algorithmic timeline as soon as next week, BuzzFeed News has learned.
Twitter CEO Jack Dorsey, who only took hold of the reins of Twitter as permanent CEO in October, is keen for change.
Perhaps he should learn a lesson or two and start by looking at Myspace; that was hugely popular social media worth a fortune that died a death.
Social media staff have a series of challenges not least making money when in effect they have no product.
But in the case of twitter, users are the product and will ultimately decide if the site survives or falls off the radar.
CS Monitor showed these responses to rumours of algorithm changes:
Sometimes changes are necessary other times changes are made for changes sake.
But here's the thing.
Few people respond well to change imposed on them. Consider your work; you are more likely to embrace change if you have an input and are consulted than if it is imposed on you.
As more social media outlets are launched established outlets such as Facebook and Twitter will have to work harder for their share of the game if they want to make money.
If Twitter decides to change things so they in effect decide what you see and what you don't will you stick around?
With more choice available if users do not like the changes they will move on and that includes me.
[From 2012 "Twitter Selling Out to Censorship Pressure?"]