Op-ed: Two days ago Prince Charles was encouraging people to book "staycations" to help communities devastated by winter flooding in the UK.
But Monday we see news reports of one of his sons Prince William, and his family, enjoying the ski-slopes of France last week.
Once again Royal hypocrisy is plain for all to see.
Hotels, bed and breakfasts, cafes, tourist shops and more in places like Cumbria, Yorkshire and Scotland have worked hard to get their doors open for the public in time for this year's early Easter at the end of March but when we wonder will members of the royal family learn we no longer follow a 'do as I say not as I do attitude'?
Charles posted his thoughts in the well-known right-wing publication The Daily Telegraph, acknowledging "the difficulty facing rural communities "with both shifts in the wider economy and the ever more extreme vagaries of the weather, thanks to dangerously accelerating climate change".
And he called on tourists to do their bit."
Charles threw his backing behind "Visit England's Countryside is Great campaign" which apparently is encouraging people to choose "staycations" over foreign trips.
British citizens had this 'staycation promotion' in 2012 when it was the London Olympics but sadly the weather refused to play nicely.
A seemingly never-ending deluge of rain continued through the summer months adding an air of depression to the UK.
Bad weather in 2012 was by and large due to the shifting jet-stream and if you decide to vacation in the UK in 2016 you should plan for the possibility of all weathers no matter what month of the year.
This is partly why Brits tend to prefer a trip to the sun in parts of Europe or further afield.
If in June voters decide to wave goodbye to the EU in the country's in or out referendum foreign travel may have to change somewhat. Add to this the threat of terror attacks abroad, either real or perceived, and for many a staycation is a no-brainer no matter what the weather throws at them.
But perhaps the best way to encourage British citizens to take staycations in the UK would be for Charles and his family to lead by example.
Unlike British Royals most British people have to save for their hard earned holidays and cannot afford to risk their one and only two-week break on a wet summer in the UK.
The timing of Charles staycation promotion and William, Kate and the kids enjoying some free time in France is dreadful.
[As is the new normal for William, Kate and his kids just one photographer accompanied their jolly and photos are limited, stage-managed and restricted. With that in mind we have opted not to post any of the images]