Op-ed: The mainstream media's prime objective is to make money. Along the way they also aim to post impartial news reports but may fail at times on that score.
But with eyeballs on publications and advertising revenue so important what gets reported and to what extent is a mixed bag.
Sunday a brutal and cruel suicide attacker struck at a place where children were enjoying the Easter festival.
A bomber obviously laden with explosives blew himself or maybe herself to kingdom come and took at least 72 innocents, many children, along with him.
Around 280 people sustained injuries.
Easter Monday people have begun burying the dead.
Sad days ahead as parents, siblings, other family members, friends and in some cases colleagues say a last farewell to loved ones stolen from them by cruel fanatics.
The fact that these people were enjoying a Christian festival and in many cases were of the Christian faith played a huge part but no doubt so did their western style of celebration.
The suicide bomber detonated his deadly Easter message near an entrance to Gulshan-e-Iqbal Park, close to a children’s play area, on Sunday evening. The noise of the huge blast was heard for several kilometres.
The Taliban has claimed responsibility for Sunday's attack and police are hunting those behind the bomb attack.
This is the latest in a string of terror attacks around the world but the extent of reporting varies.
Is it that some lives are worthless, matter less, the deaths are more worrying as they are closer to home, the victims appear more relevant as they include people of our nationality or just press economics?
The victims in Lahore are believed to have been Christians celebrating Easter but their faith should be immaterial. It is of course the reason the Taliban targeted them.
March has been a deadly month; but at March 28, 2016, the year has been deadly to date with:
Libya January 2016 Suicide truck bombing at a police training camp 60 dead 200+ injured and the perpetrator killed in explosion
The above list from Wikipedia is not exhaustive and does not include the Lahore attack Sunday.
When the USA was attacked on September 11, 2001, news reporting in the UK went into overdrive. It was 9/11 24/7 for months. When France experienced attacks last year we had extended news coverage also.
Other terror attacks have been less widely reported sometimes as in the case of the Tunisia beach attack you have wonder if that is to protect the travel industry and countries involved or because we’re are being kept in the dark.
But however a terror attack is reported the one thing that remains consistent is that all the victims matter and are equal, or they should be.