Since quitting his RAF role William leads a global conservation group called United for Wildlife. Claims that he is a "passionate advocate" on the subject have a hollow ring to them.
As plans for his trip to China were drawn up concerns were raised over some of the itinerary but allegedly brushed aside. This led to William visiting a park where elephants perform circus tricks; hardly a fitting venue for a Prince preaching to the Chinese authorities about the damaging effects of elephant hunting.
According to the Mail Online a visit to "a rescue centre at Wild Elephant Valley, only a few yards from an arena where elephants play football, dance and do tricks for tourists" was a PR disaster.
In a diplomatic cop-out "a Kensington Palace spokesman added: 'It goes without saying the Duke does not condone the performances, but he recognises the incredible work Wild Elephant Valley has done to protect the elephant population.'"
If British Royals want to confront China about animal abuse what about;
Stop Yulin dog eating festival China