News that she was dumped in favour of trash television quickly set social media alight and was reported in the Daily Mirror and Daily Mail but it is another in a long line of hurdles put in front of a mother trying to find her son.
In late December we penned a report titled "Government bias for McCanns but what about Ben Needham" as Ben's family tried to force a fresh investigation into Ben's disappearance.
Two months later we reported "Government finally funds missing Ben Needham investigation" as the family received a little New Year good news.
In January "ITN posted an 'exclusive' saying "There's been a major development in the search for missing Ben Needham as the Home Office announces it's to fund all further investigations. It follows years of pleas from the family for help from the British Government after the toddler, from Sheffield, went missing 24 years ago on the Greek island of Kos."
Days later BBC News reported "A police force has secured £700,000 from the Home Office to continue investigating the disappearance of Sheffield toddler Ben Needham."
But Ben is still missing and if alive could be almost anywhere in this world.
No person least of Ms Needham would wish the parents of missing Maddie McCann ill but the two families have been treated so very differently from day one.
On May 3 2007 three-year-old Madeline McCann went missing in the resort of Praia da Luz Portugal. To this day her whereabouts are unknown. Both disappearances brought heartbreak to the families of the children but one story has continued to grab headlines.
Maddie’s father Gerry was determined to keep the story of his little girl in the headlines. That he felt would give them the best chance of being reunited one day. That backfired at times and the media turned on them but the disappearance of Maddie McCann is still headline news.
It is a different story for Ben's family.
As we reported previously "The middle-class McCanns, both doctors, were treat with kid gloves from day one. When the media did turn Gerry McCann sued for damages; even that though helped keep Maddie’s story alive. The Needhams are just an ordinary family, unlike the McCanns who reportedly have links to government.
David Cameron publicly supported the McCanns and Ben's Mum Kerry rightly believes he should offer the same help and support to try to find Ben.
Was Ben snatched or was he the victim of a tragic accident? Whatever happened the family need answers.
In December 2013 Mrs Needham, from Ecclesfield, Sheffield, said " "We just want the same level of support and for South Yorkshire to have the same resources - finances, if that's what they need. I'm not being critical of the McCann family at all. What I'm being critical of is the fact that Ben has been missing 22 years now, and we've never had this support from the British Government."
"[David Cameron] just needs to take a closer look and offer South Yorkshire Police his support, or the Government's support, and whatever South Yorkshire Police need, give it to them."
Finally government funds were made available but the plight of the Needham family continues to be trivialised.
Shame on 'This Morning' and the show's production team.