In early June NEWTEKWORLDNEWS reported British boyband One Direction, 1D to fans, could be going back to their roots as individual performers; 1D is part of that group of contemporary entertainers that are manufactured pop.
The band was created during X Factor 2010; the boys all failed to move on to the next rounds of the competition as individual performers and One Direction was born.
The band were quick to dismiss the rumours of a split but here we are August 24 with news that they will 'take a break' in 2016 to pursue 'solo' projects.
The band plan to release their fifth album; fans you have until March 2016. Then the band will take a break of at least one-year.
One Direction claim this temporary split was always on the cards even before Zayn Malik quit the band in March 2015. Rumours of a deeper split have dogged 1D since then.
When he quit 1D in March Malik claimed that he just wanted to live the ordinary life of any other young guy but it did not take long for that to be dismissed. There were soon stories of a recording contract and appearances on shows like the X Factor, although the latter was refuted by Malik’s representatives.
Popular Rupert Murdoch publication 'The Sun' is behind Monday's revelations of a break in 2016 reporting the band members, Harry Styles, Liam Payne, Louis Tomlinson and Niall Horan, all want to concentrate on solo projects. At time of writing that has not been confirmed by the band or their management.
How many hugely successful bands have become too big for their individual boots and decided to go it alone? How many have ended up with successful sol careers?
Bands often take their fans for granted; decide to split and when the break does not work out team up again expecting fans to be waiting-in-the-wings.
One Direction should bear in mind splits, temporary or permanent, are rarely good for music careers. Boyzone and Take That are two exceptions; they had their splits and big egos running away and still recovered their popular fan-base; most however have not been so lucky.
Of course today's news could be part of a wider PR campaign but BBC News reports "When asked about the news by Newsbeat, the band's PR team said "no comment" and that probably says it all.