T.V. commercials featured a handsome (debatable point) James Bond type of character who undertook sometime death defying activity in order to deliver these chocolates to his love interest.
The advertising was very much of the 20th century but it seems the Cadbury team now think it has its place in the 21st Century.
Cadbury was the nation's sweetheart as far as chocolate went but was taken over by US firm, Mondelez, and has lost some of its appeal here in the U.K.
Can the Milk Tray man save the brand?
James Coombes, the eighties MTM, has been promoting the search on British TV and more. He looks pretty much as he did when he first appeared on U.K. small screens in 1987, barring is now grey hair.(The original ad aired in 1968)
The "all because the lady loves Milk Tray slogan looks set to stay but as the role could be filled by a man or a woman it may need tweaking.
Think you could fit the role? Register you interest at www.newmilktrayman.com
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