All because the lady loves chocolate

James Bond producers may soon be looking for a replacement for Daniel Craig, if showbiz gossip is correct, but what about the hunt for a new Milk Tray man which is already underway?

Craig has refuted quitting rumours time and time again but this week told reporters ""I have the right to change my mind any time I want. And sometimes I say things, like I did when I was asked two days after I just finished shooting for eight months, 'Would I do another one?' "That's what was on my mind, and I said what was on my mind. It's the way I've always spoken. But as I said, I reserve the right to change my mind." So sooner or later the hunt for a new 007 will be on.

The dashing Milk Tray man who would undergo daring exploits simply to deliver a box of chocolates "all because the lady loves Milk Tray" was ditched around 13 years ago; however he is set to return and as the promotion goes "it could be you!"

Milk Tray is simply a box of Cadbury chocolates that was well advertised for years and became a firm favourite especially as a gift.

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T.V. commercials featured a handsome (debatable point) James Bond type of character who undertook sometime death defying activity in order to deliver these chocolates to his love interest.

The advertising was very much of the 20th century but it seems the Cadbury team now think it has its place in the 21st Century.

Cadbury was the nation's sweetheart as far as chocolate went but was taken over by US firm, Mondelez, and has lost some of its appeal here in the U.K.

Can the Milk Tray man save the brand?

James Coombes, the eighties MTM, has been promoting the search on British TV and more. He looks pretty much as he did when he first appeared on U.K. small screens in 1987, barring is now grey hair.(The original ad aired in 1968)

The "all because the lady loves Milk Tray slogan looks set to stay but as the role could be filled by a man or a woman it may need tweaking.

Think you could fit the role? Register you interest at www.newmilktrayman.com

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