If President Obama’s victory was the harbinger of change, shifts toward a new message representing the American people are being continued by Democrats with Sen. Bernie Sanders leading the charge leaving the Republican Party fractured and grappling to retain an archaic social and political platform rejected by many Americans.
The “medium is the message”
Marshall McLuhan wrote in “Understanding Media” that the “medium” is defined in a broad sense. A newspaper, television, radio etc. have a social effect by creating a space for debate illuminating darkness; moreover, a medium without challenging content and space is stagnant, but “a light bulb creates an environment by its mere presence.”
This premise can also be applied to political parties as Democrats create “space” for change and debate challenging the stagnation of conservatism for everything thing from discounting trickle-down economics, enlightened views on immigration, and embracing marriage equality.
Changes that occur over time tend to be discounted like the incremental political pulse of the nation rising out of the ashes of Reaganomics to become increasingly liberal and progressive, which some at their peril ignore as insignificant or episodic. Forward thinking individuals know change in society and culture represents a new message is being spread on the ground—sometimes hidden in plain sight. Sen. Bernie Sanders--among other liberals--is the embodiment of an authentic, populist message reflecting an emerging cultural pivot to tolerance, compassion for the least advantaged, and genuine concern for the working classes.
McLuhan said, “Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.”
“Moving ahead of change” is the guiding political principle for the future. Reactionary conservatism exemplified by the tea party will eventually fade away as archaic and not a viable political or social construct responsive to the ideals for the majority of Americans. If the Republican Party continues to rely on a conservative message, Americans will stop listening.
is retired and lives in Clearlake, California. She has three grown
children and one grandson and a Bachelor’s degree in Health Services
Administration from St. Mary’s College in Moraga California. On the
home front Dava enjoys time with her family, reading, gardening, cooking